Social Media is a term used to describe websites that allow people to share information, ideas, thoughts, etc. between each other. Social media can be described as online platforms that are designed to facilitate communication and interaction among individuals who share interests and activities. There are many different types of social media sites including Facebook, Twitter, Instagram, Snapchat, YouTube, Reddit, Tumblr, Pinterest, LinkedIn, Google+, Vine, and Flickr. These websites are used to keep in touch with friends and family, find out about news events, and learn about what others think about products and services.
Social Media Marketing (SMM) has become a popular way to promote your products and services online. Many businesses have started using this strategy to reach their target audience and increase sales. In fact, according to HubSpot's research, SMM is the second largest driver of traffic after SEO.
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