There's no doubt that high-quality content is important for search engine rankings. And, yes, you should focus on making your pages easy to read and understand. But that still doesn't mean you should ignore those keywords. After all, these are the words that people type into search engines to find your site. That's why you should include them throughout your content -- but not every keyword, just the ones relevant to your topic. Also, keep in mind that including keywords too often can cause your site to look spammy.
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