Facebook ads have been around for a while and they’re effective…if done properly! However, if not, your ads could cost you money – big time. There are several different types of advertising strategies that you can use to target specific audiences on Facebook, including newsfeed advertising, paid search advertising, Instagram advertising, etc. If you're using any type of ad strategy, make sure you know how to create successful campaigns! In addition, don't forget about the value of remarketing ads. These ads let you reach people who've already seen your business' Facebook page. You can target these individuals based on their interest and browse history, making them ideal candidates to re-engage with your ad content. In doing so, you'll boost engagement and improve conversion rates.
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